Friday, April 18, 2025

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• Radio Hed: Start Your Commercial Story in the Middle

• Radio Hed: How to Use Radio to Overcome Trust Issues

• Radio Hed: Familiar Story Formats for Commercials

• Radio Hed: How to Create Commercials Using Lists

• Radio Hed: Float Your Commercial in The Stream of Consciousness

• Radio Hed: Read Commercials To Your Client

• Radio Hed: Story Forms for Radio Writers – Unreliable Narrator

• Radio Hed: Story Forms for Radio Writers – The Legend

• Radio Hed: Story Forms for Radio Writers – The Fable

• Radio Hed: Story Forms for Radio Writers – The Myth

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

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Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - December 1995

  Commercial production demo from Maureen Bulley @ The Radio Store, Toronto; plus commercials and imaging from KKOW Pittsburgh, WSTR Atlanta, SAFM...

Interviews

• R.A.P. Interview: Jay Ginsberg

  Jay Ginsberg, Creative Director, KZST/KJZY, Santa Rosa, California After ten years in radio, you feel like you know the game pretty well. After 20...

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