Friday, April 18, 2025
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Radio Hed: Misdirect Attention for Commercial Success
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Radio Hed: Copy Catalyst – Ask Someone
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Radio Hed: Stan The Man Inspiration from Stan Freberg (8/7/26 - 4/7/15)
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Radio Hed: Emotional Radio Makes Uncommon Sense
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Radio Hed: Reinvent Your Client for Fun & Profit
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Radio Hed: The Schwartz Sell
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Radio Hed: Luke Will Help You Use The Force
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Radio Hed: Less Info, More Heart Brings Better Commercial Results
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Radio Hed: Unexpected Connections Make Effective Radio
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Radio Hed: PSAs: Burdens or Opportunities?
Page 4 of 25
Audio
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The R.A.P. Cassette - January 2001
Production demo from interview subject, Jim Cook at Clear Channel Atlanta, GA; plus commercials, promos and imaging from Doug Moorhouse, CJEZ-FM,...
Interviews
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R.A.P. Interview: Stew Herrera
Stew Herrera, Production Director, KLOS-FM, Los Angeles, California One only has to check out some of the RAP Cassettes to get an idea of just how...
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