Friday, April 18, 2025

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• Radio Hed: 180 Degrees of Separation

• Radio Hed: Scarcity

• Radio Hed: Social Proof

• Radio Hed: Authority & Association

• Radio Hed: Positioning

• Radio Hed: The Billboard Test

• Radio Hed: Artificial Deadlines

• Radio Hed: Monroe’s Motivated “Radio” Sequence

• Radio Hed: Hope

• Radio Hed: Lessons from Neiman Marcus

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. CD - October 2008

  Production demo from interview subject Lowell Christensen at SpotWorks, Edmonton, AB; plus commercials, imaging and promos from Steve Thompson,...

Interviews

• R.A.P. Interview: Robin Luse

  Robin Luse, Production Director, WKBQ-FM, St. Louis, MO This month, the RAP Interview stops in St. Louis where Robin Luse exercises his effective...

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