Saturday, April 19, 2025

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• Radio Hed: Feel, Felt, Found

• Radio Hed: Parity Advertisers Aren’t All Alike

• Radio Hed: The 8 Criteria of Persuasion

• Radio Hed: Visual Inspiration

• Radio Hed: What’s Your Problem?

• Radio Hed: Cliché-Busters

• Radio Hed: Rip & Learn

• Radio Hed: Six Commercial Ruts (and how to dig yourself out of them)

• Radio Hed: Show Don’t Tell

• Radio Hed: Clear & Simple Call to Action

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - March 1993

  Finalists of the 3rd Radio And Production Awards - Promos, Commercials and Feature Productions!

Interviews

• R.A.P. Interview: Georgann John

  Georgann John, General Production Director, WHAM/WVOR/WHRR/WHTK, Rochester, New York It's happening everywhere. Stations are being bought and sold...

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