Saturday, April 19, 2025

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• Radio Hed: Upsell/Cross Sell

• Radio Hed: Competitive Advantage

• Radio Hed: Affiliates and Joint Ventures

• Radio Hed: Monetizing Your Client’s Intellectual Capital (Turning what they know into profit)

• Radio Hed: Fill the Marketing Funnel

• Radio Hed: The Power of the Guarantee

• Radio Hed: Value Added

• Radio Hed: Consumer Report

• Radio Hed: Our New Job Description

• Radio Hed: Educate Your Prospect

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. CD - October 2002

  Demo montage from interview subject, Joe Cipriano; plus great promo and commercial work from Garrick Whitehead, Channel 4 FM, UAE; Rob Johnston,...

Interviews

• R.A.P. Interview: Brad Lane

  Brad Lane, Creative Services Director/Asst. Program Director, KSTP AM1500, KFMP FM107.1, St. Paul-Minneapolis, MN By Jerry Vigil Find something you...

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