Friday, April 18, 2025

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• Radio Hed: Pull the Radio Listener Along

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

• Radio Hed: Who Is Your Commercial Talking To?

• Radio Hed: Don’t Do It Yourself

• Radio Hed: Stop The “I Should Hope So” Responses to Your Commercials

• Radio Hed: Rough Edges In Your Commercial Are Like Audio Velcro™

• Radio Hed: Client’s Personal Stories Touch Listeners

• Radio Hed: Commercial Idea - Make My Dream(s) Come True

• Radio Hed: Commercial Hooks Catch Customers

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. CD - March 2005

  Finalists of the 15th Radio And Production Awards, including winning audio from Ned Spindle, WKQX, Chicago, IL; Jason Skaggs, Zimmer Radio Group,...

Interviews

• R.A.P. Interview: Paul Turner

  Paul Turner, Paul Turner Productions, "The Voice of Infinity", Philadelphia, PA by Jerry Vigil Two years ago this month, we interviewed Power Pig...

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