Friday, April 18, 2025

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• Radio Hed: Emotional Resonance Radio

• Radio Hed: Comfortable Customer Decisions

• Radio Hed: She used clickbait in her radio commercial. You won’t believe what happened next…

• Radio Hed: Radio Marketing Leverage

• Radio Hed: Who Are the Voices of Authority?

• Radio Hed: Reaching the Herd

• Radio Hed: Intimate Radio Commercials

• Radio Hed: Commercial Conflict Is the Crucible

• Radio Hed: Radio Resolutions

• Radio Hed: Holiday Memories Make Great Commercials

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - June 1990

  This month, as we did last year, we feature the winners and runners-up of the 2nd Annual Firsty Award competition. All of side A consists of the...

Interviews

• R.A.P. Interview: Maureen Bulley

  Maureen Bulley, President, The Radio Store, Inc., Toronto, Ontario, Canada Maureen Bulley spent most of her radio career as a Creative Director for...

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