Monday, December 23, 2024

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• R.A.P. Interview: Mark Margulies

• Radio Hed: Structuring Problem-Solution Commercials

• The Monday Morning Memo: On What Will You Shine Your Spotlight of Words?

• "...And Make It Real Creative!": Get Over Yourself

• Radio Hed: Pull the Radio Listener Along

• Three Guaranteed Effective Commercial Copywriting Hacks

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• R.A.P. Interview: Tim Burt

• "...And Make It Real Creative!": Taking Out the Garbage

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

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Headlines

SBE Adds “Certified Production Technologist” Level

A Nielsen Shortcut

The Monday Morning Memo: How Will You Be Remembered?

November 2024 (10/10 – 11/6) Nielsen Audio PPM Ratings Top 50

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Audio

• The R.A.P. Cassette - May 1993

  Production demo from interview subject, 4-time RAP Award winner, Bob Lawson while at WJMK/Chicago.  Plus some creative gems from Rich Van Slyke @...

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