Saturday, April 12, 2025

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• R.A.P. Interview: Mark Margulies

• Radio Hed: Structuring Problem-Solution Commercials

• The Monday Morning Memo: On What Will You Shine Your Spotlight of Words?

• "...And Make It Real Creative!": Get Over Yourself

• Radio Hed: Pull the Radio Listener Along

• Three Guaranteed Effective Commercial Copywriting Hacks

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• R.A.P. Interview: Tim Burt

• "...And Make It Real Creative!": Taking Out the Garbage

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

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Headlines

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Audio

• The R.A.P. Cassette - November 1999

  Production demo from interview subject, Steve Kelly, Bill Young Productions, Houston, TX; plus more imaging, promos and commercials from Page...

Interviews

• R.A.P. Interview: M. J. Kelli

  M. J. Kelli, Assistant Program Director/Creative Services Director, Pirate Radio, KQLZ-FM, Los Angeles, CA He may well be the youngest Assistant...

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