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• “Hooks, First Lines and Scene Setters” e-book for Radio Copywriters

• Production 512: USP Categories For Most Any Client

• Your Imaging is a Commercial. Get Over It.

• Production 512 - A Beginner’s Guide To Copywriting

• R.A.P. Interview: Abe Udy, Abes Audio, Tasmania, Australia

• R.A.P. Interview: Tim Burt

• Radio Hed: Commercials Can Amplify Your Advertiser’s Search Results

• Radio Hed: Getting Commercials to Sound Like Real People

• Radio Hed: Ten Suggestions for Spec. Commercial Success

• Radio Hed: Uncertainty and Probability in Commercial Approaches

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Headlines

Tascam Introduces Free Audio File Manager Software

How to Make A List of Items Work In a Commercial

The Value of The Voice

Audio

• The R.A.P. Cassette - August 1997

  Production demo from interview subject, John Pellegrini @ WLS-AM, Chicago; plus imaging, promo and commercials from Jeff Berlin @ WXKS-FM, Boston;...

Interviews

• R.A.P. Interview: Jerry Rohira

  Jerry Rohira, Producer, Sirius XM Satellite Radio, New York, NY We recently came across a piece of audio circulating the net entitled “What Is Radio...

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