Saturday, April 12, 2025

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• Radio Hed: Rough Edges In Your Commercial Are Like Audio Velcro™

• R.A.P. Interview: Bill Schultz

• Radio Hed: Client’s Personal Stories Touch Listeners

• 7 Steps To Mercury

• R.A.P. Interview: Colin McGinness

• Radio Hed: Commercial Hooks Catch Customers

• Radio Hed: Start Your Commercial Story in the Middle

• R.A.P. Interview: Dave Cockram

• R.A.P. Interview: Gary Michaels

• Radio Hed: Familiar Story Formats for Commercials

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Audio

• The R.A.P. Cassette - October 1989

  We kick off this month's Cassette on side A with work from Ed Brown, Creative Director/Production Manager at KSHE-95 in St. Louis and subject of...

Interviews

• R.A.P. Interview: Jason Phelps

  Jason Phelps, Clear Channel Creative Services Group, Atlanta, GA By Jerry Vigil The 23rd Annual Radio And Production Awards proved to be another...

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