Friday, April 18, 2025
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Radio Hed: Who’s Doing The Heavy Lifting In Your Commercial?
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Radio Hed: Turn Your Commercial Client’s “Disadvantages” Into Advantages
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Radio Hed: Ernest Hemingway on Writing Radio Commercials
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R.A.P. Interview: Jim Van Dusen
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Words and Voices, the Art of Persuasion
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Radio Hed: Which Are Better Commercial Motivators, Needs or Wants?
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R.A.P. Interview: Rod Schwartz - Part 2
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R.A.P. Interview: Rod Schwartz - Part 1
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Radio Hed: Commercial Status Seekers – Part 2
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An Anonymous Open Letter to Direct Advertisers Everywhere…
Page 12 of 33
Audio
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The R.A.P. Cassette - January 1991
We begin this month's Cassette with a collection of promos from Ron Shapiro/KIIS-AM/FM, Los Angeles, which include a never-aired "Bustin' Out...
Interviews
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R.A.P. Interview: Ian Fish
Ian Fish, Head of Production, Heart Radio, Birmingham, West Midlands, United Kingdom By Jerry Vigil This month’s RAP Interview takes another trip...
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Radio And Production, LLC