Friday, April 18, 2025

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• Radio Hed: The Right Way to Do Audio Headlines in Commercials

• Q It Up: "The music too loud in my commercial!"

• Radio Hed: Your Client’s Personality

• Radio Hed: Threshold Resistance – A Key Factor in Commercial Response

• Radio Wordsmiths - Who Are You Writing For?

• The Commercial Chronicles: How Things We Never Thought Would Change, Changed - Part 1

• Q It Up: Do you have copy deadlines for the salespeople?

• The Commercial Chronicles: Oh, Those Calendar Events!

• Radio Hed: Cause Marketing Helps Clients and the Community

• Q It Up: How many spots and promos does your department produce in an average week?

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - October 1992

  Featured promos and imaging from Rich Van Slyke at WKLS Atlanta, along with more imaging and commercial work from KRXX St. Paul, SAFM Adelaide, WAPW...

Interviews

• R.A.P. Interview: Christopher O'Brien

  Christopher O'Brien, Creative Services Director, WMWX-FM, Philadelphia, PA By Tom Richards In a mere four years, Christopher O’Brien has...

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