Saturday, April 12, 2025

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• R.A.P. Interview: Tim Burt

• Radio Hed: Put Your Commercial In Your Audience’s Comfort Zone

• Radio Hed: Who Is Your Commercial Talking To?

• The Monday Morning Memo: Magical Realism in Advertising

• Radio Hed: Stop The “I Should Hope So” Responses to Your Commercials

• Production 212: 5 Simple Things for Simple Minds Like Mine

• Outside the Box: Here Comes Honey Boo Boo

• A Reality Check On Slice of Life Advertising

• Production 212: 5 Easy, Beefy Tips

• From This He Makes A Living?

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

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Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Audio

• The R.A.P. CD - January 2006

  Production demo from interview subject, Ed Brown at Emmis Communications, St. Louis, MO; plus more commercials, imaging and promos from Steve...

Interviews

• R.A.P. Interview: Chris Pottage

  Chris Pottage, Production Director, Rogers Radio, Toronto, Ont., Canada By Jerry Vigil A glance atRAP Awards winners from the past several years...

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