Saturday, April 12, 2025

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• The Monday Morning Memo: The Storyteller's Art

• Radio Hed: Less Info, More Heart Brings Better Commercial Results

• Radio Hed: Unexpected Connections Make Effective Radio

• Selling What You Don't Like

• "...And Make It Real Creative!": The Season of the Switch

• Radio Hed: PSAs: Burdens or Opportunities?

• Radio Hed: Four Step Spot Creation

• Radio Hed: Can Satire Sell?

• Selling the Creative

• Radio Hed: Build Your Commercial Campaign as a Continuing Story

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Audio

• The R.A.P. Cassette - August 1994

  Production demo from interview subject Bob Holmcrans while at WPGC Washington, DC; plus imaging, commercials and promos from big names like Ed...

Interviews

• R.A.P. Interview: Jerry Rohira

  Jerry Rohira, Producer, Sirius XM Satellite Radio, New York, NY We recently came across a piece of audio circulating the net entitled “What Is Radio...

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