Saturday, April 12, 2025

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• The Monday Morning Memo: The Big Secret of Great Ads

• "...And Make It Real Creative!": Hard Knocks U

• Radio Hed: Breaking Writer’s Block with Headlines and End Lines

• Kill Wimpy Copy!

• Radio Hed: Go Another Way With That Commercial

• R.A.P. Interview: Langley Gerrard

• Consumers Question Effectiveness of Traditional Ads, Tout Content as Buying Influencer

• Radio Hed: Brand the Advertiser with Hope

• Five More Words and Phrases We Could Do Without in Radio

• The Monday Morning Memo: Statistics versus Stereotypes

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Audio

• The R.A.P. CD - September 2002

  Production demo from interview subject, Joel Moss at WEBN-FM, Cincinnati, OH; plus more great promo and commercial work from Richard Stroobant,...

Interviews

• R.A.P. Interview: Ray Avila

  Ray Avila, KFI -- AM 640, Los Angeles, California Ray Avila has only five years in the business, yet he has managed to become an imaging producer...

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