Saturday, April 12, 2025

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• Radio Hed: Keep Engaging Your Listeners throughout the Commercial

• R.A.P. Interview: Mark Margulies

• "...And Make It Real Creative!": You Won’t Feel a Thing: The Cost of Misinterpretation

• Radio Hed: Structuring Problem-Solution Commercials

• The Monday Morning Memo: On What Will You Shine Your Spotlight of Words?

• "...And Make It Real Creative!": Get Over Yourself

• Radio Hed: Pull the Radio Listener Along

• Three Guaranteed Effective Commercial Copywriting Hacks

• Radio Hed: Bait Your Commercial’s Hook to Engage the Listener

• Production 212: 5 Tips on the Smallish Side

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Headlines

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Audio

• The R.A.P. Cassette - April 1989

  We're pleased to present another Cassette filled with excellent work! On the PROMO side, we feature work from Rick Allen, Production Director at...

Interviews

• R.A.P. Interview: Susanna K. Hutcheson

  Susanna K. Hutcheson, Copywriter, Wichita, Kansas By Jerry Vigil We talk about “creative” ads and “theatre of the mind” commercials on a regular...

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