Saturday, April 19, 2025

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• Radio Hed: Visual Inspiration

• The Monday Morning Memo: I Did Not Die Today - An Introduction to Chaotic Ad Writing

• Radio Hed: Cliché-Busters

• Radio Hed: Rip & Learn

• "...And Make It Real Creative!" - The Art of Broadcast Communication

• Radio Hed: Six Commercial Ruts (and how to dig yourself out of them)

• Q It Up: Do you have a nightmare client?

• Radio Hed: 6 Marketing Principles to Make Your Radio Work

• Radio Hed: The Heart Wags the Mind

• Radio Hed: Take the Commercial Apart and See How it Works

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Headlines

AI Reshaping Broadcasting: Takeaways from NAB Show 2025

AudioShake Unveils AI Voice Separation Tool

Skyrocket Radio Launches AI Content VO

Audacy Study Finds Talent-Read Ads Lift Purchase Intent By 67%

Cook Up a Delicious Commercial Using a Client’s Bad Ingredients

Audio

• The R.A.P. Cassette - January 1998

  Production demo from interview subject Eric Chase @ WFLZ/WFLA, Tampa, FL; plus more imaging, commercials and promos from Stew Herrera, KLOS, Los...

Interviews

• R.A.P. Interview: Tom Barnes

  Tom Barnes, Consultant, Joint Communications Corp., Atlanta, GA by Jerry Vigil Tom's start in the business was at age sixteen in the late seventies...

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