The unpredictability of most personalities are a great help to keep me listening. When ya don't know what to expect, the tendency to hang around for the next gem lends itself to longer times tuned in. So when the sports talk dude goes off the rails on a non sports topic, ya scrap it for more imaging friendly promo content, right? Maybe that's what works for you. But my best successes were with WHOLE bits like this-totally out of left field (if they have 'em across the pond)